Our Leaders

"Empowering Success Through Innovation, Integrity, and Excellence Across Industries."

At Assist Plus Group, we bring together excellence, innovation, and diversity to redefine industry standards across multiple sectors. Located in the UAE with its head office in Abu Dhabi, our dynamic group comprises specialized companies offering expertise in financial services, environmental consultancy, maritime solutions, tourism, trading, and more.

Each subsidiary operates as a leader in its field, driven by a commitment to integrity, quality, and tailored solutions that meet the unique needs of our clients. Whether we're empowering businesses through strategic consultancy, delivering memorable maritime and tourism experiences, or advancing sustainable practices, our focus remains on exceeding expectations and fostering long-term partnerships.

With a legacy of trust and a forward-looking approach, Assist Plus Group is your trusted partner for success in an ever-evolving world.

Yousif N. Alkhanjari

Chairman & Group CEO

Aws Alkhanjari

Managing Partner
Assist Plus Management Consultancy

Osama T. Aloun

Managing Partner
Marine & Tourism

Rashed Alkhanjari

Managing Partner
Defence Solutions

Zayed Al Awlaqi

Partner

Dr. Khalid Al-Hattali

Partner

Our Partners

About Assist Plus Group

Managing a diverse portfolio to empower businesses to thrive in a dynamic, VUCA-driven world

Assist Plus Group—a dynamic and diverse network of companies committed to empowering businesses of every size, at every stage of their journey. Whether you're a startup taking your first steps, a growing business navigating expansion, or an established enterprise seeking sustainable strategies, we are here to support you from A to Zero—every step of the way.

Our group delivers exceptional services across multiple sectors, including financial advisory, environmental consultancy, real estate valuation, maritime services, and event management. Each of our subsidiaries is a leader in its field, providing tailored solutions that address your unique challenges and help you achieve your goals.

At Assist Plus, we believe that every business, regardless of its scale, deserves access to expertise, innovation, and personalized support. Partner with us to unlock your potential, streamline your operations, and drive success across every phase of your business cycle. Together, let's transform your vision into reality.

We will empower your organization to confidently shape the future. By delivering innovative solutions and personalized support, we help businesses navigate challenges, seize opportunities, and achieve sustainable growth.

We're driven by the commitment to asking critical questions that lead to transformative answers. Our expertise across diverse sectors ensures that our clients are prepared for the future and ready to lead it. Together, let's build a future that works for you.

Our Philosophy

Every business possesses the potential to excel when armed with the right tools, strategies, and unwavering support. Grounded in our core values of innovation, integrity, and excellence, we are dedicated to turning ideas into meaningful actions that spur sustainable growth across all industries.

Our philosophy centres around four essential principles:

Client-Centric Solutions

We craft tailored services designed to fulfil the distinct needs of each client, and ensuring their success is our priority.

Collaborative Innovation

We cultivate partnerships that ignite creativity and propel progress, fostering an environment where great ideas flourish.

Integrity

We uphold transparency, trust, and reliability in all our interactions, building strong relationships that stand the test of time.

Sustainable Success

We focus on delivering long-term business value while championing responsible practices that benefit the community and environment.

We are more than a service provider; we are a dedicated partner in our clients' journeys. Together, we overcome challenges, unlock potential, and achieve success in an ever-evolving world.

Assist Plus Accounting & Auditing Services

A full-service CPA firm committed to handling the financial and accounting aspects of your business, so you can prioritize your clients' needs.

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Assist Plus Management Consultancy

Guiding organizations to plan, prepare for, and manage responses to events that threaten regulatory compliance, stakeholder expectations, and business objectives.

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Assist Plus Environmental Consultancy

Determined to be the quality benchmark in the UAE by being the most innovative, diversified environmental consulting firm.

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Assist Plus Trading Brokerage

A dynamic player in the fast-moving commodities market, specializing in high-demand commodities with innovative trading strategies.

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CREDENCE & CO.

A leading valuation and business advisory firm in the UAE, offering real estate, enterprise, and asset valuation services with expert technical opinion.

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Sea Safari Cruises

Delivering top-notch sea excursions that captivate and entertain visitors of all ages through unique and unforgettable experiences.

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Sea Safari Commercial Ships Rental

Offering industrial and commercial marine activities including ship management, equipment leasing, and commercial ship rentals.

ABT Systems

Based in Abu Dhabi, ABT Systems develops advanced defense and military systems, providing strategic advisory and innovative security technologies.

Xtreme Events Management

Redefining event excellence through style, creativity, and quality — specializing in corporate events, exhibitions, media production, and VIP concierge.

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ZMD Collection's

A dynamic lifestyle company under its flagship brand Celaeno Beauty, offering premium fragrances and luxury abayas that blend tradition with modernity.

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Assist Plus Accounting & Auditing Services

Assist Plus Accounting & Auditing Services is a UAE-based full-service CPA firm providing comprehensive accounting and financial services to businesses, enabling clients to focus on their core operations and revenue generation.

The firm offers expert guidance on current regulations to support long-term decision-making and profit planning. Recognized for its expertise and reliability, Assist Plus is approved and licensed by key authorities, including the UAE Ministry of Economy, DIFC, Federal Tax Authority, and others. It is also a certified body for ICV, "Certificate of Origin" issuance, and ETIP.

The firm holds ISO 9001, ISO 14001, and ISO 45001 certifications, reflecting its commitment to quality, environmental management, and occupational health and safety.

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Assist Plus Management Consultancy

Assist Plus Management specializes in helping organizations plan for and manage responses to events that may disrupt operations, ensuring compliance with regulatory requirements, stakeholder expectations, and business objectives.

Whether addressing low-probability risks or high-impact incidents, the firm leverages extensive experience in developing, testing, and implementing national and international standards across diverse industries.

Services include creating response, disruption, and continuity plans; conducting comprehensive training programs; and performing exercises to evaluate plan effectiveness, addressing challenges such as the COVID-19 pandemic and other regional or global threats.

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Assist Plus Environmental Consultancy

Assist Plus Environmental Consultancy aims to be the benchmark for quality and innovation in the UAE's environmental consulting industry. Focused on customer satisfaction and technical excellence, the firm offers a wide range of services, including environmental studies, waste management, and environmental monitoring and testing.

Backed by experienced environmental engineers specializing in diverse fields such as industrial, chemical, marine, and environmental science, the consultancy is dedicated to delivering innovative and diversified solutions.

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Sea Safari Cruises

At the heart of our endeavour lies a commitment to our core values, rooted in the belief that by nurturing our community, we elevate the experience for all. By prioritizing the well-being of our team, we can deliver unparalleled service and create unforgettable memories for our guests.

Join us on this extraordinary journey and become a cherished member of the Sea Safari Cruise family. Let's explore the wonders of Abu Dhabi together, forging memories that will last a lifetime. This is an invitation to be part of a warm and welcoming community.

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Marine Services — Sea Safari Commercial Ships Rental

Sea Safari Commercial Ships Rental specializes in delivering comprehensive marine solutions for industrial and commercial activities. Our core services include:

Ships Management and Operation
Marine Equipment and Machinery Leasing
Commercial Ships Rental
Retail Sale of Marine Equipment and Machinery

We are proud to partner with major government and semi-government marine organizations, providing top-tier marine services tailored to support Abu Dhabi's dynamic maritime infrastructure projects.

Our offerings include vessel rentals, marine taxi solutions, and subcontracting passenger boats, ensuring reliable and efficient support for a wide range of initiatives.

With a commitment to excellence and innovation, Sea Safari continues to lead the way in advancing the region's marine infrastructure and operations.

ABT Systems

ABT Systems, headquartered in Abu Dhabi, is a leading defense and military consultancy firm specializing in the development of advanced weapon systems, automated military weapon stations, and integrated security solutions.

The company offers comprehensive project management expertise across defense and aviation sectors, with a strong focus on aviation technologies, systems integration, and the modernization of combat platforms to meet evolving strategic needs.

Credence & Co.

Credence & Co. is a leading real estate property valuation and business advisory firm headquartered in Dubai, serving the UAE and Oman.

The firm specializes in property and enterprise valuation, asset appraisal, and property inspection, adhering to international standards and leveraging advanced technology. Guided by current market trends and best practices, Credence & Co. delivers professional, accurate services across the GCC.

With a team of internationally certified valuers, including RICS and RERA members, and over 15 years of experience, the firm ensures high-quality expertise in every project.

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Xtreme Events Management

Xtreme Events Management, a premier event planning and branding agency based in Abu Dhabi, United Arab Emirates. As part of the Assist Plus Group, Xtreme Events specializes in delivering tailored event and production solutions, focusing on understanding client objectives and creating memorable experiences from concept to completion.

Key Services Offered:

Corporate and Government Events: Organizing sophisticated and impactful events that reflect the values and goals of organizations.
MICE (Meetings, Incentives, Conferences, Exhibitions): Expertise in managing meetings, incentive programs, conferences, and exhibitions, ensuring successful and engaging experiences.
Media Production: Producing high-quality media content that captures the essence of events and brands, from concept to execution.
Customized Gift Items: Providing handpicked and personalized corporate, promotional, or luxury VIP gift items tailored to clients' tastes.

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Assist Plus Trading Brokerage

Assist Plus Trading Brokerage is a dynamic player in the Fast-Moving Commodities Market (FMCM), specializing in the trading of high-demand commodities. With a focus on combining deep industry expertise and innovative strategies, we consistently deliver outstanding results, meeting the evolving needs of our clients and partners.

Through our e-commerce platform, Le Serenity, we bring tranquility and comfort into everyday life. Le Serenity offers a thoughtfully curated selection of premium products — from kids' items and wellness essentials to cutting-edge technology — designed to enhance modern lifestyles.

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ZMD Collection

ZMD Collection offers a meticulously curated selection of unisex perfumes and room sprays, designed to captivate your senses and elevate everyday experiences.

Our premium product range combines unique and enchanting scents, crafted to leave a lasting impression. Discover the essence of sophistication and charm — where every fragrance tells a story.

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